Shopify integration
Shopify is used in PostPal as the voucher and discount integration. You connect your shop via OAuth, and PostPal can create individual redeemable discount codes for your postcards and attribute redemptions to the mailing. The connection is also required for reports and repeat-buyer insights because PostPal evaluates Shopify orders, revenue signals and voucher redemptions. Shopify is deliberately not an audience source; recipients come from Klaviyo or CSV.
The Shopify integration is PostPal's voucher and discount integration. You connect your shop once via OAuth in Integrations.
What the integration does:
- It creates individual redeemable discount codes for postcards in your shop.
- It attributes redemptions of those codes to the triggering mailing.
- It provides order, revenue and redemption data for Reports and repeat-buyer insights.
- It provides the basis for discount configuration and entitlement types.
Important: Shopify is not an audience source in PostPal. The old Shopify audience path is behind a feature toggle and is being discontinued. Recipient audiences come from Klaviyo or CSV import.
If you remove a Shopify connection, vouchers configured through it are no longer available. Affected campaigns remain editable, but new mailings can start again only after the voucher is replaced or removed.
Frequently asked questions
What do I use the Shopify integration for in PostPal?
Shopify is the voucher and discount integration. You connect your shop to create individual redeemable discount codes, attribute redemptions and build reports from order and revenue data.
Can I create an audience from Shopify customers?
No. Shopify is no longer an audience source in PostPal; the old path is being discontinued. Recipient audiences come from Klaviyo or a CSV import.
How do I connect Shopify with PostPal?
Connect your Shopify shop in Integrations via OAuth. PostPal can then create voucher codes in your shop and track their redemptions.
What should I consider before removing a Shopify connection?
Vouchers from that connection will no longer be available in PostPal. Afterwards, replace or remove them in affected campaigns before new mailings can start again.