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Audiences

Klaviyo audience

A Klaviyo audience is one of the two recipient data sources in PostPal; the other is CSV import. You connect your Klaviyo account via OAuth and select one or more Klaviyo segments. PostPal turns them into the Klaviyo audience you use as the audience for a campaign. The minimum shipment quantity is 500 recipients.

A Klaviyo audience is one of the two recipient data sources in PostPal; the second is CSV import. Shopify is the voucher and discount integration in PostPal and not an audience source.

How to use a Klaviyo audience:

  1. Connect your Klaviyo account in PostPal via OAuth.
  2. Choose one or more existing Klaviyo segments.
  3. PostPal builds a Klaviyo audience from them for your campaign.

For sending, the minimum shipment quantity of 500 recipients applies. The Klaviyo audience provides the address data; design, voucher and runtime are set later in the campaign.

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Frequently asked questions

Which data sources can I use for audiences in PostPal?

PostPal audiences come from Klaviyo or a CSV upload. Shopify is the voucher and discount integration in PostPal, not an audience source.

How do I connect Klaviyo with PostPal?

Connect your Klaviyo account in PostPal via OAuth. Afterwards, you can select existing Klaviyo segments, which PostPal uses to build your Klaviyo audience.

Is there a minimum size for a Klaviyo audience?

For sending, PostPal requires the minimum shipment quantity of 500 recipients.