One-time vs. continuous
When you create a campaign, you choose between one-time and continuous sending. A one-time campaign sends one batch to the current audience. A continuous campaign repeatedly checks which new recipients have joined since the last run and creates additional mailings from them.
PostPal campaigns can run one time or continuously.
One-time campaign:
- uses the audience at the start time,
- creates exactly one mailing,
- works well for single promotions or seasonal campaigns.
Continuous campaign:
- repeatedly checks for newly added recipients,
- creates further mailings on a schedule,
- works well for lifecycle and reactivation logic.
Both variants need an audience, design, sufficient credit and the minimum shipment quantity of 500 recipients.
Frequently asked questions
When should I use a one-time campaign?
Use it when you want to contact a fixed audience exactly once, for example for a one-off promotion.
When should I use a continuous campaign?
Use it when new recipients should be added automatically, such as for recurring reactivation or lifecycle campaigns.
Does the minimum quantity apply to both variants?
Yes. PostPal checks the minimum shipment quantity of 500 recipients for continuous mailings as well.