Attribution
Attribution answers the question of what impact a postcard campaign had. PostPal assigns redemptions, revenue and other signals to a mailing, typically within a 60-day conversion window. Combined with control groups, it helps you measure the incremental campaign effect more accurately.
Attribution assigns redemptions and revenue to a postcard mailing. It helps you understand whether direct mail has a measurable effect.
PostPal uses signals such as:
- individual voucher codes,
- redemptions in the Shopify shop,
- campaign and mailing context,
- performance metrics in reports.
The typical conversion window is 60 days. For cleaner measurement, combine attribution with control groups.
Frequently asked questions
What does attribution mean in PostPal?
PostPal assigns revenue and redemption signals to a specific mailing so you can measure the effect of your campaign.
How long is the conversion window?
PostPal typically uses a 60-day window for attribution.
Why are voucher codes useful for attribution?
Individual codes connect an order directly to a mailing and make attribution more robust.